Research study both qualitative research and quantitative research specialized by RIAU can be categorized into 9 fields.
Company Image Research: a survey on company’s image in the eyed of its stakeholders.
Ranking Research: a survey on the fact of product ranking.
Behavior Customer Research: a study of customer’s behavior.
Representative Research: a study of factors of new product entering into the market and how to succeed in creating sales volume.
Organizational Culture Research: a study of a particular organization’s culture, which yields the supportive factors, and at the same time, the obstacle factors effected efficiency and/or effectiveness of any branches of the company. Organizational culture in every branch is not the same due to each branches management. It results in the ways each branches work more than the standard set by the head office.
Educational Research: a study concerning education for developing Thai education systematically.
Product Testing Research: a testing of product in order to develop the product to satisfy customer’s need.
Customer Satisfaction Research: a survey on customer satisfaction on product and/or service.
Advertising Evaluation Research: a survey on customer’s feedback on product and /or service media consumption.
